Making a Cant2Can video

We turn can’ts into cans with powerful, free and original success stories for life, relationships and business

Congratulations for wanting to make a can’t2can video, it’s a great opportunity to do a spread positive messages around the word while practising your interview or story skills.

Cant2Can is all about delivering free, original and life changing success stories shared by people passing on what they learned to benefit others.
There are two types of stories on Cant2Can

  1. Can’t2Can life interviews

    These interviews are on the can’t2can YouTube channel.  They’re simple to do and all follow the same question guide that makes it easy for amateur interviewers to bring someone’s personal experience to life.  Download the interview questions guide here.   See can’t2can interview examples on this link.

  2. Can’t2Can inspire stories

    These are stories about someone or an organization that’s making a positive difference for men, families, organisations or the planet.  From dealing with depression to organisational change if it’s making a positive difference we want to share it.  Cant2can-inspire stories can include interviews though the focus is on what they are doing to make a difference.   You can make them as simple as someone talking about what they do, to filming what they do and how they do it.  In short if you have a story about turning can’ts into cans we want to hear about it and share it.

    See this example from Dr Arne Rubinstein

This video guide shows how to do a can’t2can interview

Equipment needed

  1. If you have access to a production studio they will probably have the resources you need, if not this is how you do it.
  2. You are best to use a DSLR with a microphone input.  It’s always best use an external microphone it’s the only way to get a decent sound.
  3. It’s obviously good if you can flip the screen around to see what you’re recording, but if that’s not possible do a test run before hand to check your both in shot and in focus.
  4. You can use a smaller camera without a Microphone input using a separate microphone but you will then have to sync the video and sound together, and that can be challenging.
  5. You can also use a phone as virtually all take an external Mic. Use the rear camera for the best video quality. You just need to make sure you are both in shot because you won’t be able to see yourself.
  6. Good results can be had from using just one microphone placed between the 2 of you.
  7. You need to get a largish chip or space on a device to record video. Best to have 32 gigs available and record on the Full HD Video setting at least 25 frames a second.  Don’t bother with 4k as the files sizes are huge.   Remember to stop and restart the recording if you have a break otherwise you’ll use up the space on your memory.
  8. You will need a tripod or similar to hold the camera in place
  9. Before the interviews test your equipment at home. Do a test recording and take your chip out of the camera or plug your device directly into a computer just to be sure the video and sound quality is good and everything is working properly.   Don’t rely on how it looks and sounds on the phone or camera, it can be very different on a computer.
  10. It’s also a good idea to have someone else taking some still images on a phone or another basic camera as you are doing the interview. They can be used when we put the whole thing together, particularly doing the overview of the interview.

The interviewee setup before the interview

  1. Interviews are about creating rapport, respect, trust and good feelings between you your interviewee.
  2. Before the interview always let them know how the interviews will be used, and encourage them to see the site.
  3. Give them the interview guide so they know the questions you’ll be asking. Some people like to prepare others don’t care but everyone likes to know how it works.
  4. Tell them it’s best to allow a couple of hours to record the video.

The production setup on the day of the interview

  1. Our interviews always show you and your interviewee together because it’s nice to see the rapport between the two of you, and it’s a very simple setup.
  2. Find a place where you get good lighting so it lights up your faces. Sometimes just moving furniture or the camera will ensure you can both be seen and the lighting is good.  As a rule of thumb, have the back of the camera facing the light so you are both nicely lit.
  3. Obviously you need a quite place where you won’t be interrupted. Inside is better because there are often all types of noises outside.  Be aware of air conditioners and fans as they can sometime be picked up.
  4. I always test on the day of the interview to make sure everything is setup, sorted and working properly. The last thing you want is to record a great Cant2Can story only to find something didn’t work.
  5. Make sure you both have water and tell your interviewee you can stop and start at anytime.
  6. If you have access to a production studio they will know how to setup the shots for you

The interview

  1. Doing these interviews is often a wonderful and rewarding experience. I find it’s good to simply chat first before putting the camera on to put people at ease and to give them an opportunity to clarify anything before you start.  After that you have had a chat, it’s always nice to ask them is it okay with you now that we start recording the interview?
  2. Have the interview question guide so you can refer to it.
  3. Feel free to probe and ask more questions and it’s good to come back to the question guide, as it will help bring out the story to benefit others.
  4. Completing the interview

    1. Once you’ve recorded your video you can edit it or send it unedited. Please note we may to re-edit it into smaller segments to help promote the story.
    2. Reduce the file size. Videos can be big files and Handbrake  is excellent free software that gets files down to below 2 gigabytes while keeping the quality.  Download our Handbrake guide here......
    3. Finally send the file to There are many ways to email large files and one way is to use “WeTransfer” which is an excellent free service for files are less than 2 gigabytes. You don’t need the plus version. is a you simple YouTube guide to use WeTransfer